If You're Reading This, then, is not only stellar publicity for View from the 6 (whenever that arrives), but also may allow him to switch labels.
#VIEWS FROM THE 6 DRAKE SPOTIFY FREE#
With the release of If You're Reading This It's Too Late, Drake may be the first one free from his contract.
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Lil Wayne said that he planned to take Drake (and possibly Nicki Minaj) with him when he left Cash Money. I want off this label and nothing to do with these people but unfortunately it ain't that easy It was followed quickly by a tweet storm: Lil Wayne, Drake's mentor and fellow Cash Money artist, had a very public argument with the label with resulted in a $51 million lawsuit. If You're Reading This, then, is not only stellar publicity for View from the 6, but also may allow him to switch labels.ĭrake's label, Young Money, is an inset of the larger Cash Money records, which has been flooded with drama for the past few months. They still do some physical distribution, but a lot of their work is online, and they certainly aren't needed in the same way they were in the past. Today, the role of labels is a little muddier. Someone needed to physically print your music and ship it across the country, and labels were best equipped to do that. In the pre-internet era, it was virtually impossible to get work to fans without a record label. One major possibility here is that Drake needs to fulfill his contractual obligations with Cash Money Records, with whom he has had much drama in the past.Īrtists sign to record labels to help produce, market, and distribute their music. Instead, this project was released on iTunes for $12.99. Drake fans were expecting this project to be released as a free mixtape, meant to tide them over until View from the 6 was finished. Instead, If You're Reading This It's Too Late seems more like a mixtape than a fully produced and mixed album. Why did Drake make and release this album?ĭrake fans were expecting an album titled View from the 6, supposedly in reference to the six boroughs of Drake's hometown, Toronto.
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In fact, it sounds like just what it most likely is - a contractual obligation.
#VIEWS FROM THE 6 DRAKE SPOTIFY FULL#
Historically, Drake's albums have been tightly mixed and full of catchy, brilliant rhythms.
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Everything about it is minimalist, from the sparse production quality to the paucity of featured artists. If You're Reading This It's Too Late sounds like a private concert Drake might give to trusted friends, one featuring some songs he's testing out. If You're Reading This It's Too Late isn't the "new Drake album," and yet here it is, uploaded to Spotify with a song featuring Lil Wayne and plenty of mopey Drake lines, such as, "Ex-girl, she the female version of me," from "Energy." Put simply, this isn't the Drake album fans have been waiting for. Weirdly, however, the flurry of excitement that normally follows every bass line of a Drake song, seems to be missing. Billboard cited a source saying Apple "don't usually pay people for those types of deals.Drake released a 17-song album without any warning at midnight on Friday. There were no details on what that deal included, its term dates, or whether $19 million was an annual or overall pricetag. Last year, rumors published by the New York Post suggested that Apple might pay Drake $19 million to act as a guest DJ. To get artists on board, they are likely tempting them with tiny slices of equity (see Tidal's co-ownership structure), cash, benefits (advertising on its platforms) or some combination of the three. For Apple Music and Tidal to compete with the incumbent Spotify, their tactic is to give paying subscribers artists they can't hear anywhere else. Spotify CEO Daniel Ek announced in March that his service now boasts 30 million subscribers, adding five million in 2016 alone. Hours later, it was available for iTunes purchase. Dre's latest album, Compton: A Soundtrack, in July, on Dre's The Pharmacy show.
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It kicked off its land grab for exclusivity early by premiering Dr. He has more recently premiered two new songs on Apple Music and iTunes.Īpple Music, which launched in June 2015, reports 11 million paid subscribers. What A Time To Be Alive, his September "mixtape" with Future aired initially on Drake's OVO Sound Radio following its play on the Apple-hosted service it immediately became available for sale on iTunes. It won't be the first time Drake premieres a record on Apple Music.